Google Play to accept gambling apps from next month

14 Juillet, 2017, 18:00 | Auteur: Emma Bardin
  • Google is using machine learning to group apps by function and spot the bad apples.    
   Image Google

Contract phone plans aren't quite as popular there as they are in the U.S., and so I'm used to buying phones at full price.

What's satisfying to see is that Google is trying hard from its side to utilise the best of technology and deal with the issues of cyber privacy.

Degree53's Andrew Daniels revealed Google's email message to gaming firms that beginning in August 2017, "Google will accept applications for the distribution of gambling apps within the Play store in the United Kingdom, France and the Republic of Ireland" with the possibility of "further expansion of the policy change.to new regions and countries". Until there's any big update Google doesn't disclose the changelogs.

Google researchers have revealed a machine learning algorithm that is helping it clean up apps on the Play store that unnecessarily collect sensitive user data. These peer groups are established to assess the expected functionality of an app, as well as "adequate boundaries of behaviors that may be considered unsafe or intrusive".

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At present Google Play's terms and conditions still says: "We don't allow content or services that facilitate online gambling, including but not limited to, online casinos, sports betting, lotteries, or games of skill that offer prizes of cash or other value". As Google states, the program reports the correlation between different peer groups and alerts its teams on anomalies and harmful signals, allowing them to "decide which apps to promote and determine which apps deserve a more careful look by [their] security and privacy experts".

The Google Play Store already had a feature called 'Verify apps' which would analyze an app before it's installed onto your device for potential threats. Tools (five), communications and productivity (four each) apps were top of the list for Android.

It seems like there is no getting away for malware from Google's machine learning and AI. Later, these apps will be rolled out to other jurisdictions where online gambling is legal per the the local laws and regulating authorities.

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